$ cd ~/clay-wiki
Clay Wiki
The practitioner's guide to Clay. Not the docs - the patterns, plays, and hard-won opinions from building real GTM pipelines. Enrichment architecture, scoring systems, Claygent prompt engineering, formulas, and every workflow pattern I use in production.
22Wiki Entries
4Categories
98Cert Score
◆Clay Certified Practitioner · 98/100
✓Certified Clay Creator
$ ls ~/clay-wiki/workflows/
Real Workflows
Landing Page Generation
Generate personalized landing pages from Clay enrichment data. Account research flows directly into page copy.
HubSpot CRM Sync
Bi-directional Clay-to-HubSpot sync. Enriched contacts push to CRM with scoring, routing, and lifecycle stage automation.
Exa Research Enrichment
Deep prospect intelligence using Exa API. Company research, news monitoring, and competitive intel - all inside Clay.
Account Scoring Formulas
Multi-signal scoring using Clay formulas. Combine firmographic, technographic, and intent data for ICP fit scores.
Ready to build your own GTM workflows?
Clay is the data enrichment and automation platform powering modern go-to-market teams.
Start with Clay$ cd ~/clay-wiki/core-concepts/
Core Concepts
Mental models and architecture patterns for Clay
Account-First Enrichment and Credit Efficiency
Always split to an account table — this is THE pattern
intermediate
Data Storage, Batching, and Rate-Limit-Safe Enrichment
Clay is orchestration, not storage — use Supabase for scale
advanced
Contact Sourcing Best Practices
Where contacts come from and how to source them without burning credits
beginner
AI and Claygent Prompt Engineering
Get Claygent to stop hallucinating and start producing usable data
intermediate
Understanding the Credit System
If time spent avoiding credits exceeds the credit cost, use the credits
beginner
Building Scoring Systems in Clay
5 points per data point. Close-won data is the model. Score must read at a glance.
intermediate
$ cd ~/clay-wiki/plays/
Plays
Full workflow patterns and enrichment plays
On-Demand Contact Enrichment
The practitioner core play — enrich contacts as they arrive
intermediate
Prospecting Company Cards
Build company-level research cards for ICP qualification
beginner
Prospecting Contact Cards
Build contact-level profiles with persona qualification
beginner
TAM List Building
Build your total addressable market list — the practitioner core play
advanced
Alumni Effect
Target contacts who moved from closed-won accounts to new companies
intermediate
Closed-Won Enrichment
Use your best customers as the model for finding new ones
intermediate
Web Reveal Qualification Flow
Company/contact split pattern for web visitor qualification
advanced
HubSpot Create, Update, and Lookup Patterns
The full CRM integration pattern — lookup first, create or update, never duplicate
intermediate
Enterprise Account Guardrails
Batch enterprise separately. Isolate big accounts. Cap by domain.
advanced
$ cd ~/clay-wiki/reference/
Reference
Formulas, certification, troubleshooting, and quick-reference guides
Clay Formulas Reference
Natural-language formulas for every common enrichment pattern
intermediate
Getting Clay Certified (98/100 Guide)
How I scored 98/100 on the Clay certification exam
beginner
Sculptor: The AI Query Interface
It's not just dedupe — it's an AI interface to query your table
beginner
Troubleshooting and Escalation
Debug broken tables, failed enrichments, and weird edge cases
intermediate
$ cd ~/clay-wiki/integrations/
Integrations
CRM, HTTP, and platform routing patterns
The HTTP Column (MX Records, Time APIs, Custom Endpoints)
Direct API calls from Clay — the most underrated column type
advanced
CRM Lookup First (Never Skip This)
The trust-killing mistake most GTM engineers make on day one
beginner
Clay to Instantly, HeyReach, and Beyond
Routing enriched contacts to the right outreach platform
intermediate