$ man credit-transparency

Credit Transparency

The ability to see exactly what each enrichment, send, and lookup costs at the per-action level. Not just total credits consumed, but credits per workflow, per campaign, per lead. The foundation of GTM cost management.

most GTM tools use credit-based pricing, but most teams have no idea what they are spending per lead or per campaign. a Clay table with 10 enrichment columns processing 500 leads can burn 5000-7500 credits in one run. without per-action tracking, you do not know until you hit your limit and enrichments stop mid-pipeline. I treat credit tracking the same way a CFO treats expense tracking. every credit should be attributable to a campaign. the teams I audit that have credit transparency in place consistently spend 30-40% less than teams operating blind - not because they do less, but because they stop wasting credits on low-performing campaigns.

I implement a simple credit tracking layer in the first week of every engagement. a spreadsheet or database that logs credits consumed per campaign alongside pipeline outcomes. campaign A used 2000 credits and generated 8 meetings. campaign B used 3000 credits and generated 2 meetings. the decision is obvious. I also set credit budgets per campaign before launch - if you estimate 500 leads at 10 credits each, budget 5000 credits. if the campaign exceeds budget, pause and investigate. this framework takes 30 minutes per week to maintain and saves thousands per quarter.