$ man exa

GTM · AI & MCP

Exa

AI-native search API. Find companies, people, news, and content using natural language queries instead of keyword matching. Available as both an MCP server (for Claude) and a Python SDK (for scripts).


why it matters

traditional search APIs return keyword matches. Exa returns meaning matches. when I search "CPG brands struggling with 3PL fulfillment," I don't get SEO-optimized blog posts — I get actual companies dealing with that problem. that's a fundamentally different search. it also has a find_similar() function that takes a seed URL and returns companies like it. that's TAM expansion in one API call. I went from manually researching companies one by one to enriching 73 companies in a single session — icebreakers, trigger signals, and new contacts — all from Exa.

how I use it

I use Exa two ways. first, the MCP server — Claude connects directly to Exa for real-time research during conversations. I ask "find recent news about this company" and Claude searches Exa and returns results inline. second, the Python SDK — I wrote 4 enrichment scripts that run at scale: (1) icebreaker enrichment — crawls each company's domain for case studies and thought leadership, outputs contextual icebreakers. (2) signal detection — sweeps for 6 trigger types (funding, M&A, hiring, expansion, tech adoption, complaints) with date filters. (3) persona widening — searches LinkedIn for specific job titles at target companies to fill persona gaps. (4) TAM expansion — uses find_similar() with seed company URLs to discover net-new lookalike companies. 73 companies processed, 342 signals detected, 122 new contacts found, 19 new TAM companies discovered. one session. the SDK does what would take a human researcher weeks.


real use cases
use caseExa Icebreaker Search
Problem

Needed contextual icebreakers for 73 partner-play companies before ShopTalk. Manual research would take days.

Solution

Python script using Exa SDK that crawls each domain for case studies, news, and thought leadership with site:{domain} queries and date-filtered news searches.

Result

73 companies enriched, 150KB of contextual research, ~4 hours saved vs manual research.

Exa SDKPythonCSV pipeline
use caseExa Signal Detection Sweep
Problem

Needed to find trigger events (funding, hiring, expansion) across 73 target accounts to fuel personalized outreach.

Solution

Script sweeps 6 signal types per company with date filters (last 6 months). Each signal is categorized, timestamped, and matched to a pain point.

Result

342 signals detected across 73 companies. Signals mapped directly to {pain_point} and {poke_the_bear} variables.

Exa SDKPythonSignal categorization
use caseExa TAM Expansion
Problem

Partner needed to expand their target account list beyond known companies. Traditional list building was slow.

Solution

Used find_similar() with 10 diverse seed company URLs to discover lookalike companies based on semantic similarity.

Result

19 net-new TAM companies discovered from 10 seed URLs. Companies scored against ICP and added to pipeline.

Exa SDKfind_similar()ICP scoring

related terms
MCP ServerEnrichmentSignalsFind SimilarEnrichment Pipeline

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