$ man starting-contacts

Email Infrastructure · Campaign Math

Start with at Least 5,000 Contacts

For a single campaign launch, load at least 5,000 contacts into the sending platform. This is the per-campaign minimum that ensures enough volume to warm infrastructure, test messaging, and generate early signal.


why it matters

5,000 contacts per campaign spread across 18 sending accounts at 25/day means the campaign runs for roughly 11 days. That's enough to cycle through the full list, measure open/reply rates with statistical significance, and decide whether to scale. Fewer than 5,000 and the data is too thin to optimize. You're guessing, not testing.

how I use it

When I set up a new campaign in Instantly, I load a minimum of 5,000 qualified, enriched, MX-routed contacts. I don't start a campaign with 500 contacts "just to test." That tells me nothing. I start with 5,000, measure for 2 weeks, and make data-driven decisions about copy, targeting, and channel mix based on real metrics at meaningful volume.


related terms
No Campaign Under 10,000 ContactsUp to 20,000 Messages3 Campaigns as the Standard

go deeper
Email Infrastructure Guide →
email infrastructure guideall terms →
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