$ man how-to/heyreach-campaign-setup

Every HeyReach campaign has three components: the lead list, the sequence, and the sender pool. The lead list is who you reach. The sequence is what you say and when. The sender pool is which LinkedIn accounts deliver the messages. Getting all three right before launch is the difference between a campaign that books meetings and one that burns accounts.

PATTERN

Minimum required field: LinkedIn profile URL. Without it, HeyReach cannot send anything. Recommended fields: first_name, last_name, company_name, title, and any custom fields you want for personalization variables. The richer the CSV, the more personalization options. Source your list from Clay enrichment, Apollo exports, or Sales Navigator searches. HeyReach deduplicates across campaigns automatically, so the same person never gets hit twice even if they appear in multiple lists. Before upload: remove contacts who are already in active campaigns, already customers, or already in CRM as open opportunities. HeyReach dedupes internally, but it cannot check your CRM. That step is on you.

PATTERN

A standard LinkedIn outreach sequence: Step 1: View profile (day 0). Soft signal. Shows up in their notifications. Step 2: Send connection request with note (day 1). Under 300 characters. Lead with relevance, not introduction. Step 3: First message after acceptance (day 2-3). Thank them. Deliver value. Not a pitch. Step 4: Follow-up if no reply (day 5-7 after first message). New angle or resource. Step 5: Final touch (day 10-14). Light. Respectful. Then stop. Three touches after acceptance is the sweet spot. More than that crosses into annoying. The sequence should feel like a human who is genuinely interested, not a drip campaign.

CODE

Assign 3-5 senders per campaign. HeyReach rotates which sender contacts which lead. This distributes volume and makes the outreach pattern look natural. Sender setup: 1. Connect LinkedIn accounts via browser extension or cookie-based auth 2. Set daily limits per sender in Settings > Sender Limits 3. Conservative ceiling: 20-25 connection requests per day per account 4. New senders must complete warming before joining campaigns (see sender warming guide) Do not assign new unwwarmed accounts to live campaigns. Do not exceed 5 senders in a single campaign unless you have tested the volume safely. Monitor acceptance rates per sender. If one sender drops below 20% acceptance, pull it and review.

FORMULA

Before hitting launch: (1) Lead list uploaded with LinkedIn URLs for every row. (2) Connection request note under 300 characters, tested on 5 leads manually. (3) Follow-up messages written with personalization variables mapped. (4) Sender pool assigned with all senders warmed. (5) Daily limits set per sender at 20-25 max. (6) Deduplication confirmed against active campaigns. (7) Sequence timing set with appropriate delays between steps. After launch: check acceptance rates after 48 hours. If below 25%, pause and revise connection request copy. If above 40%, the targeting and messaging are working.