$ man lemlist-wiki/clay-to-lemlist

Clay to Lemlist Pipeline

Enriched, scored, verified leads flowing straight into personalized sequences.

Clay enriches. Lemlist executes. The handoff happens via Lemlist's API or Clay's native Lemlist integration.

Key fields to pass: email, first name, company, custom variables for personalization (industry, tech stack, recent news). The more context you push from Clay, the less manual work in Lemlist.

Don't just push name and email. Push the enrichment output. Company size tier, tech stack matches, recent funding, mutual connections - all as custom variables that your email templates can reference.

Hey {{firstName}}, saw {{companyName}} just {{recentEvent}}... - this hits different than a generic opener because it's actually specific.