$ man lemlist-wiki/multichannel-architecture

Multichannel Outreach Architecture

Email + LinkedIn + calls in one sequence. How to structure it without being annoying.

Single-channel email campaigns hit 15-20% open rates on a good day. Add LinkedIn touches and you're looking at 40-60% connection rates on warm prospects. The math is simple - more surface area, more replies.

Lemlist's advantage over pure email tools: native LinkedIn steps, conditional branching, and unified tracking across channels. You see the full picture in one dashboard instead of stitching together three tools.

3 emails, 2 LinkedIn touches, 1 phone call. Spread over 14 days.

• Day 1: Email 1 (value-first, no ask)
• Day 3: LinkedIn connect request (personalized note)
• Day 5: Email 2 (case study or specific insight)
• Day 8: LinkedIn message (reference the email)
• Day 10: Email 3 (direct ask, calendar link)
• Day 14: Phone call (if engaged but no reply)

This isn't gospel. Adjust based on your ICP. Enterprise prospects need more breathing room. SMB founders respond faster to direct asks.